The demand for veterinarians continues to increase. To cater to the growing pet-care industry, more students are studying the in-demand profession. This means veterinarians with their clinics are looking at more competition in the years to come.
If you’re one such veterinarian, you will need to step up your advertising efforts before newcomers get your customers. Here are some ideas to try:
Give Away Branded Marketing Items
Marketing is all about putting your brand out there for customer recall. You don’t necessarily have to be present anywhere they turn, but you can be associated with useful items that are within sight. For instance, a paperweight with your clinic’s name can be a handy giveaway. Other custom promotional products for veterinarians include t-shirts, umbrellas, and prescription bags.
Follow the Foot Traffic
Offline marketing is alive and kicking, and it will be of great help to your veterinary clinic. Older pet owners who might not be tech savvy will appreciate a couple of flyers or perhaps signage pointing them to your clinic’s location. These pet owners do not rely on the internet as much as the younger crowd. In a household where the teenagers are not the ones deciding on where to take the pet for health checks, you want to get the attention of the older clients instead of the younger ones.
Offer More than Pet Care
As a veterinarian, it’s expected that you’ll care for the pets. It’s what every other veterinarian will be expected to offer, as well. Do things differently by being a friendly ear–someone who is available for pet care tips even when your clients are not in your clinic. Sending out reminders, especially during the holidays, will make your clinic the first choice for owners who love and care for their pets because they know you feel the same.
Being a veterinarian will be tougher in the coming years. Beat your competition by locking in your clients through these effective methods.