Title: | Advertising and IMC: Principles and Practice |
Author(s): | Sandra Moriarty; Nancy Mitchell; Charles Wood; William Wells |
Edition: | 12 |
Year: | 2019 |
ISBN-13: | 9780134480435 (978-0-13-448043-5) |
ISBN-10: | 0134480430 (0-13-448043-0) |
Advertising and IMC: Principles and Practice 11th 11E
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