| Title: | Advertising and Promotion; An Integrated Marketing Communications Perspective |
| Author(s): | George E. Belch; Michael A. Belch |
| Edition: | 10 |
| Year: | 2015 |
| ISBN-13: | 9780078028977 (978-0-07-802897-7) |
| ISBN-10: | 0078028973 (0-07-802897-3) |
Advertising and Promotion 10th 10E George Belch
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