Title: | Consumer Behavior; Building Marketing Strategy |
Author(s): | David L. Mothersbaugh; Del I. Hawkins |
Edition: | 13 |
Year: | 2016 |
ISBN-13: | 9781259232541 (978-1-259-23254-1) |
ISBN-10: | 1259232549 (1-259-23254-9) |
Consumer Behavior; Building Marketing Strategy 13th 13E
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