| Title: | Essentials of Services Marketing |
| Author(s): | Jochen Wirtz; Christopher Lovelock |
| Edition: | 3 |
| Year: | 2018 |
| ISBN-13: | 9781292089959 (978-1-292-08995-9) |
| ISBN-10: | 1292089954 (1-292-08995-4) |
Essentials of Services Marketing 3rd 3E Jochen Wirtz
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