| Title: | Global Marketing: Contemporary Theory Practice and Cases |
| Author(s): | Ilan Alon; Eugene Jaffe; Christiane Prange; Donata Vianelli |
| Edition: | 2 |
| Year: | 2017 |
| ISBN-13: | 9781138807884 (978-1-138-80788-4) |
| ISBN-10: | 1138807885 (1-138-80788-5) |
Global Marketing: Contemporary Theory Practice and Cases 2nd 2E
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