Title: | Integrated Advertising,Promotion,and Marketing Communications |
Author(s): | Kenneth E. Clow; Donald Baack |
Edition: | 8 |
Year: | 2018 |
ISBN-13: | 9781292222691 (978-1-292-22269-1) |
ISBN-10: | 1292222697 (1-292-22269-7) |
Integrated Advertising Promotion and Marketing Communications 8th
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