Title: | Advertising Promotion and Other Aspects of Integrated Marketing Communications |
Author(s): | Terence A. Shimp; J. Craig Andrews |
Edition: | 9 |
Year: | 2013 |
ISBN-13: | 9781111580216 (978-1-111-58021-6) |
ISBN-10: | 1111580219 (1-111-58021-9) |
Integrated Marketing Communications 9th 9E
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