Title: | Marketing Research: Using Analytics to Develop Market Insights |
Author(s): | Carl McDaniel ; Roger Gates |
Edition: | 12 |
Year: | 2021 |
ISBN-13: | 9781119716310 (978-1-119-71631-0) |
ISBN-10: | 1119716314 (1-119-71631-4) |
Marketing Research Using Analytics to Develop Market Insights 12th 12E
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