| Title: | Marketing Strategy and Competitive Positioning |
| Author(s): | Graham Hooley; Brigitte Nicoulaud; John M. Rudd; Nick Lee |
| Edition: | 7 |
| Year: | 2020 |
| ISBN-13: | 9781292276540 (978-1-292-27654-0) |
| ISBN-10: | 1292276541 (-129-227654-1) |
Marketing Strategy and Competitive Positioning 7th 7E
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