| Title: | Marketing: The Core |
| Author(s): | Roger A. Kerin; Steven W. Hartley |
| Edition: | 7 |
| Year: | 2018 |
| ISBN-13: | 9781259712364 (978-1-259-71236-4) |
| ISBN-10: | 1259712362 (1-259-71236-2) |
Marketing: The Core 7th 7E Roger Kerin
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