| Title: | Principles of Direct, Database and Digital Marketing |
| Author(s): | Alan Tapp; Ian Whitten; Matthew Housden |
| Edition: | 5 |
| Year: | 2014 |
| ISBN-13: | 9780273756507 (978-0-273-75650-7) |
| ISBN-10: | 0273756508 (0-273-75650-8) |
Principles of Direct Database and Digital Marketing 5th 5E
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