Strategic Brand Management 4th 4E Kevin Lane Keller

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SKU: MG480 Category: Tag:
Title: Strategic Brand Management: Building, Measuring, And Managing Brand Equity
Author(s): Kevin Lane Keller; Ambi M. G. Parameswaran; Isaac Jacob
Edition: 4
Year: 2015
ISBN-13: 9789332542204 (978-93-325-4220-4)
ISBN-10: 9332542201 (93-325-4220-1)

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