Title: | The Why of the Buy; Consumer Behavior and Fashion Marketing |
Author(s): | Patricia Mink Rath; Stefani Bay; Richard Petrizzi; Penny Gill |
Edition: | 2 |
Year: | 2015 |
ISBN-13: | 9781609018986 (978-1-60901-898-6) |
ISBN-10: | 1609018982 (1-60901-898-2) |
The Why of the Buy; Consumer Behavior and Fashion Marketing 2nd
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