| Title: | Advertising and IMC: Principles and Practice |
| Author(s): | Sandra Moriarty; Nancy Mitchell; William Wells |
| Edition: | 10 |
| Year: | 2015 |
| ISBN-13: | 9781292017396 (978-1-292-01739-6) |
| ISBN-10: | 1292017392 (1-292-01739-2) |
Advertising and IMC Principles and Practice 10th 10E
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