| Title: | Advertising and Promotion: An Integrated Marketing Communications Perspective |
| Author(s): | George E. Belch; Michael A.Belch |
| Edition: | 12 |
| Year: | 2021 |
| ISBN-13: | 9781260570991 (978-1-260-57099-1) |
| ISBN-10: | 1260570991 (1-260-57099-1) |
Advertising and Promotion 12th 12E George Belch Michael Belch
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