| Title: | Principles of Marketing |
| Author(s): | Gary Armstrong; Philip Kotler; Lloyd C. Harris; Hongwei He |
| Edition: | 8 |
| Year: | 2020 |
| ISBN-13: | 9781292269566 (978-1-292-26956-6) |
| ISBN-10: | 1292269561 (1-292-26956-1) |
Principles of Marketing 8th 8E Gary Armstrong
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