| Title: | Strategic Brand Management: Building, Measuring, And Managing Brand Equity |
| Author(s): | Kevin Lane Keller; Ambi M. G. Parameswaran; Isaac Jacob |
| Edition: | 4 |
| Year: | 2015 |
| ISBN-13: | 9789332542204 (978-93-325-4220-4) |
| ISBN-10: | 9332542201 (93-325-4220-1) |
Strategic Brand Management 4th 4E Kevin Lane Keller
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